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1. Pick one problem for one audience
The narrower, the better. "A budget tracker for freelancers who get paid in different currencies" beats "a budget tracker" every time — specificity is what makes people feel like it was built for them.
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2. Outline the content with AI
Use ChatGPT or Claude to draft the structure first — sections, steps, or template fields — before you touch design. AI is fast at organizing information; it's a starting draft to edit, not a finished product to publish as-is.
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3. Design it in Canva
Start from an existing Canva template close to what you need and adapt colors, fonts, and layout to match your brand. You're not designing from a blank page — you're customizing something that already looks professional.
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4. Package and export
Export as a PDF for guides, a shareable Canva/Notion link for templates, or a private video link for mini-courses. Match the format to how your specific audience will actually want to use it.
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5. Set up delivery
The moment someone pays, they should get access — automatically, or at minimum within minutes of a manual check. Slow delivery is one of the most common reasons for refund requests and bad reviews on an otherwise good product.
Where this fits in the bigger picture
Building the product is one piece — Video 3 of the Six Zeros Blueprint walks through this exact process end to end. But a well-built product with no distribution plan won't sell itself; see How to Run Your First Meta Ad Campaign for what comes right after you've built it.